BRAND IDENTITY LOOK + FEEL
CREATIVE GUIDE
The perfect pairing to the Business Workbook, this doc goes through colour psychology, typography basics, and how to create a moodboard that actually portrays a mood.
Establishing the vibe.
Whether you're DIYing your brand identity or could just use a little extra insight on the creative and design process side of things, these pages will show you how to cater your overall look and feel to attract your ideal customer and establish the vibe you're going for.
Learn design principles
I did the degree so you don't have to 😂
COLOUR PSYCHOLOGY
Colour is a powerful communication tool that can influence our moods and actions, stimulating different reactions and feelings.
typography
Serif? Sans-Serif? Script? Display? What does it mean? How do I make a typography system?
MOODBOARD
These were almost trendy for a while, but there's a moodboard that looks cool, and there's a moodboard that's ACTUALLY helpful.
Canva Templates included!
Make your own Brand Standards + Guidelines document based on the ones we do for our clients, including a drag and drop moodboard template.
Bonus!
Get consistent with how you show up.
$37
Normally $99Â - exclusive discount ends soon!
$37